It will be the first time the members of the SAG-AFTRA union have stopped work on movie and TV productions since 1980 after a final day of negotiations Wednesday did not produce an agreement.
A news conference is scheduled for noon PDT today in Los Angeles, where union leaders could announce the formal start of the strike.
SAG-AFTRA members will now join the more than 11,000 members of the Writers Guild of America, who have been on strike against the same studios since the start of May.
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