First Asset Management, a leading Nigerian investment firm and subsidiary of FirstHoldCo Plc, has unveiled the “100 Million Smart Investors” initiative — a bold national campaign aimed at transforming millions of Nigerians into informed, confident participants in the investment ecosystem.
Despite Nigeria’s vast market potential, less than 5% of adults engage with the formal capital market, and just 0.25% invest in mutual funds. This low participation, driven by widespread mistrust, misinformation, and past scams, has left trillions of naira dormant and countless citizens sidelined from real wealth-building opportunities.
In response, First Asset is spearheading a movement to rebuild trust and democratize financial literacy. The campaign focuses on practical investor education, simplified tools, and a strong peer community to help everyday Nigerians make smarter, safer investment decisions.
At its core, the initiative promises to equip participants with the knowledge and confidence to identify credible opportunities and steer clear of fraud. It aims to shift Nigerians from passive interest to active participation — fueling both personal prosperity and national economic growth.
To launch the campaign, First Asset will host free nationwide bootcamps, expert podcasts, and community engagement sessions, with the first live event kicking off on July 26, 2025.
Nigerians can follow @FirstAssetManagement on social media or visit
https://first-assetmanagement.com/smart-investors
+ There are no comments
Add yours