Facebook parent company Meta on Wednesday officially launched a new app called Threads as a direct rival of Twitter. The app appears to have many similarities to its competitor, from the layout to the product description.
Threads is intended to offer a space for real-time conversations online, a function that has long been Twitter’s core selling point.
The app joins a growing list of Twitter’s rivals, but could pose the biggest threat given Meta’s vast resources and its massive audience.
Threads received 10 million sign-ups within seven hours of its launch, Meta CEO Mark Zuckerberg said on his verified Threads account.
The launch also comes amid heightened turmoil at Twitter, which experienced an outage over the weekend, followed by an announcement that the site had imposed temporary limits on how many tweets users can read per day.
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