Business
Nigerians Spent N9trn On Airtime in 2025 – Report
Customers of the big four telecom operators in the country spent about N9 trillion on airtime for their voice calls and data in 2025, pushing up telecom operators’ revenue in the last financial year.
MTN Nigeria got about N5.3 trillion in total revenue from their N90.3 million customers’ airtime purchase for the year ended December 31, 2025. This pushed them back to record a profit after tax of N1.11 trillion.
Airtel Nigeria earned about N3.1trn in revenue from airtime sales from their 60.9m customers with data revenue marking rapid growth as smartphone adoption and internet penetration continue to rise across its network.
Though Globacom and T2/9mobile have not been publishing their detailed public financials, report puts industry analysts and analysis done at estimated combined revenue from airtime to be close to N2trn for 2025. Globacom has about 22.3m customers and T2 mobile has 3.3m customers.
The increase in airtime earnings was due to sharp rise in Average Revenue Per User (ARPU) recorded by the operators, according to some of their financial results and data by the Nigerian Communications Commission (NCC).
ARPU, a key telecom industry metric, measures the average amount each subscriber spends monthly on telecom services such as voice, data and digital products.
The full-year financial results released by MTN Nigeria showed that monthly ARPU rose to $3.60 in 2025 from $2.17 in 2024. If this is converted into the local currency, Naira, the company’s ARPU increased to N5,184.01 from N3,542.00.
This means that each customer on the network was spending an average of N5,184.01 per month in 2025.
This pushed the company’s revenue for the year to N5.2 trillion, a 55.1% increase when compared with the N3.3 trillion it recorded in 2024.
MTN disclosed that the number of active data subscribers grew by 11.6%, while smartphone penetration increased by 7.9 percentage points to 66.1%.
The company also recorded a 34% increase in data traffic, while average usage per subscriber rose by 20% to 13.1GB monthly, all of which boosted its ARPU.
In addition, MTN expanded its 4G population coverage by 2.1 percentage points to 84.6%, driven by accelerated investments in network infrastructure and service quality improvements.
As for Airtel Nigeria, monthly ARPU climbed to $2.4 in 2025 (full financial year ended March 31, 2026) from $1.7 in 2024.
In naira terms, the figure increased to N3,326.4 from N2,599.3. Despite the increase, an average customer on Airtel spends less monthly compared with MTN.
Airtel reported that its revenue grew by 47.4% in constant currency, largely driven by continued strength in the demand for data services and supported by tariff adjustments.
“In reported currency, revenue grew by 52.8% to $1,598m with Q4’26 revenue growth at 54.7% (40.2% in constant currency).
“The constant currency revenue growth was driven by ARPU growth of 36.7% and customer base growth of 9.4%,” the company stated.
The company’s data revenue increased by 63.6%, supported by growth in both data customers and data ARPU.
Airtel said data customer growth stood at 8.1%, while data ARPU expanded by 49.2% during the year.
Airtel Nigeria also recorded a significant rise in internet consumption, with average data usage per customer increasing by 30.8% to 11GB monthly from 8.4GB recorded in the previous year.
The increase in customer spending followed the implementation of the 50% telecom tariff adjustment approved by the NCC early last year, which raised the prices of voice calls, SMS and data bundles across the industry.
With the increment, the cost of an SMS, which stood at N4.00 for several years, was increased to N6.00, while voice call and data tariffs were also increased accordingly.
But the growing data consumption among Nigerians was identified as a major factor in lifting telecom revenues and subscriber spending.
According to the NCC, data consumption in Nigeria has been growing at an unprecedented level between last year and this year.
The Executive Vice Chairman of the NCC, Dr. Aminu Maida, disclosed recently that Nigerians are now consuming about 45,800 terabytes of data every day, reflecting the country’s rapidly growing dependence on internet services and digital platforms.
Maida said the daily consumption brought total consumed data in March 2026 to 1.42 million, compared with 995,000 terabytes recorded within the corresponding period of 2025.
However, the NCC boss said the increase in data usage by Nigerians is also putting a strain on the telecom networks, a development that has led to the poor service quality experienced by subscribers in some places recently.
But the NCC said the operators are responding to this challenge by increasing their investments in network capacity expansion. He also said the federal government is actively making efforts to stabilise the network quality.
Business
BINATONE Announces Special One Month Black Friday Deals!
Global Appliances Nigeria Limited, manufacturers of Binatone products has, announced an exciting Black Friday deals.
The company’s Managing Director, Mr Prasun Banerjee, said the offer cut across Its Full Range of Smart Home Appliances.
“Binatone, one of Africa’s most trusted appliance brands for over 52 years, is delighted to announce its Black Friday Mega Sales offering amazing discounts across all key supermarkets and leading electronic stores nationwide” Mr Banerjee said in a statement.
The promotion will be from November 6th to december 6th, 2026.
During this period, Mr Banerjee said customers will have a full month to enjoy unbeatable prices on a wide range of Binatone products.
“From energy solutions to kitchen essentials, Binatone will bring exceptional value and innovation to every Nigerian home this festive season,” he added.
According to him, this year’s Black Friday promotions will feature exciting offers across multiple categories stressing that Shoppers can enjoy great discounts on stand fans equipped with mosquito-repellent and air-freshness features, including the newly introduced AD 1601 AC/DC Fan, which can be linked to a solar panel for clean, free air.
“The rechargeable fan range, available in three models with replaceable lithium-ion batteries, recharges in just four hours and provides up to ten hours of cooling—enough to last the whole night,” Mr Banerjee added.
For kitchen lovers, he said the KC6000 Yam Pounder/Fufu Maker promises quick, hygienic, and effortless meal preparation while the air-fryer series, available in three models, requires just a teaspoon of oil to make crispy, tasty, and healthy fries.
“Binatone’s cool-touch kettles, models CEJ 1799 and CEJ 1700T, come with elegant digital displays and are designed for safety and convenience, he added.
To protect valuable home appliances, he disclosed that Binatone’s power range offers stabilizers in 2 KVA and 5 KVA capacities and surge-voltage protectors in 13 A30 A ratings—ideal for air conditioners.
“The company’s newly launched Power Stations, available in 1.8 KVA and 2.4 KVA variants, provide portable, plug-and-play power with solar-charging capability, ensuring reliable backup power for homes, small offices, and outdoor use”
He disclosed that customers will also find irresistible discounts on Binatone’s dry and steam irons, garment steamers, and microwave ovens thar are perfect for everyday household needs.
“The breakfast-essentials range features pop-up toasters, sandwich makers, and juicers designed to make mornings easier,” he stated. He announced that the high-powered blender collection includes durable, unbreakable jugs capable of smoothly blending hard nuts and beans.
“Additionally, Binatone has introduced the Tefal Cookware Range, offering premium non-stick pots and pans for healthy cooking, along with Freeplay solar-powered lanterns and torches, ensuring every home remains bright and energy-efficient
“Binatone’s Black Friday celebration is our way of thanking loyal customers for their trust over the years,” Mr Banerjee added.
“We are bringing quality, affordability, and innovation together, thus making this season the perfect time to upgrade your home.
”All Binatone products comes with a two-year warranty, giving customers additional peace of mind and assurance of lasting quality.
“Don’t miss these amazing Black Friday offers, available for a limited time at all major supermarkets, electronic stores, and online platforms across,” he stated.
Business
Wema Bank’s Top 21 Hackaholics 7.0 Grand Finale Finalists Emerge
Wema Bank, Nigeria’s oldest indigenous bank and pioneer of Africa’s first fully digital bank, has unveiled the Top 21 finalists for Hackaholics 7.0, who will compete at the grand finale scheduled for Friday, November 6, 2026, in Lagos. Themed Festival of the Future, the grand finale will bring together innovators, technology leaders, startup founders, investors and key players in Nigeria’s innovation ecosystem for an immersive celebration of ideas, technology and the possibilities shaping the future.
The Top 21 finalists are: Dynalimb, Harthiq, Acceede, Vhorde, URI, Trarrk, SocialSign, RaverPay, All-Arbitrates, CitizensGage, Craft-Planet, FOID, PayByPalm, Niteonn, Nexa-AI, Neural-Forge, MamaAlert, JolliFlow, Becca, CropiQ and Middleman.
Hackaholics is Wema Bank’s youth and start-up-focused initiative, designed to provide young innovators with a platform to transform creative, technology-driven ideas into practical solutions to real-world challenges and gain a competitive edge in the global technology and digital space. Since its launch in 2019, the initiative has recorded over 21,000 applicants, engaged more than 50,000 participants, supported over 10,000 startups across three countries and developed more than 100 solutions from scratch.
The 7th edition, which commenced on July 1, 2026, attracted 5,329 participants and generated 1,632 innovative ideas and solutions across seven pitch-centre locations: Uyo, Kano, YabaTech, Benin, Ibadan, Enugu and Lagos. Following the nationwide tour, 59 participants emerged from the various centres, with the Top 21 selected through a rigorous, multi-stage evaluation process.
The Hackaholics 7.0 grand finale week will feature a three-day programme of strategic engagement and innovation-focused activities. On Wednesday, November 4, the finalists will participate in the Pre-Pitch, where they will present refined versions of their solutions. This will be followed by the Ecosystem Tour on Thursday, November 5, powered by Wema Bank, offering participants the opportunity to visit leading institutions within the technology and innovation ecosystem, interact with industry professionals and gain practical insights ahead of the final competition. The programme will culminate in the grand finale on Friday, November 6, where outstanding innovators will be recognised and celebrated.
Through Hackaholics, Wema Bank continues to demonstrate its commitment to advancing Nigeria’s innovation ecosystem by identifying emerging talent, creating opportunities for young innovators and supporting the development of solutions to real-world challenges. The initiative reinforces the Bank’s role in empowering the next generation of innovators and building an ecosystem where ideas can thrive and possibilities become reality.
Business
Sanusi Warns FG Against Spending Without Restraint
Emir of Kano, Alhaji Muhammadu Sanusi II, has implied that the Federal government may not be able to achieve it’s economic reform dream if it maintains it’s present expenditure rate, declaring that Nigeria could not pursue fiscal consolidation while continuing to spend without restraint.
Speaking virtually to the audience at the Oxford Global Think Tank Leadership Conference, organised by the Oxford Global Think Tank, on Tuesday, the monarch said reform must go beyond removing fuel subsidies and liberalising the exchange rate, describing it as a comprehensive package that needed to address many other areas.
He said government needed to make clear spending priorities, choosing between roads, electricity, agriculture, and technology based on available resources.
The Emir also raised concerns about the size of government expenditure, saying Nigeria could not pursue fiscal consolidation while continuing to spend without restraint.
He said the World Bank had pointed out that in the first half of this year Nigeria’s debt service consumed 124 per cent of federal government revenue.
Sanusi warned that the country needed to urgently address the sustainability of its debt and pursue structural reforms that had not yet been made.
The former CBN boss said every $10 billion spent on roads was $10 billion taken away from electricity and agriculture, stressing the need for deliberate choices.
Sanusi acknowledged that Tinubu’s economic reforms had produced measurable progress, citing improvements in GDP growth, inflation, and foreign reserves.
He said GDP growth has risen from an average of 0.9 per cent under the previous administration to 4.5 per cent, describing the change as progress that deserved recognition.
“I think moving from an average growth rate of 0.9 per cent to 4.5 per cent is progress. Moving from inflation of over 30 per cent to 14.5 per cent is progress.”
“Moving from the point where in 2023 the central bank’s reserves were maybe negative to where we are now having reserves of $55 billion is progress.”
He, however, stressed that issues such as poverty, hunger, maternal mortality, malnutrition, education and healthcare remained serious concerns that the reforms has not yet addressed.
Sanusi said the government should have designed social safety net policies to soften the impact of reforms on vulnerable Nigerians from the beginning.
The former CBN boss also advised the government to tolerate constructive criticism,warning the Federal Government against treating every comment about it’s workings as an attack on President Bola Tinubu.
“It’s not every time people talk about poverty or talk about difficulty that they’re just enemies of the government or making an attack on the president. That is not how to respond to economic distress,” he said.
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