Entertainment
From Theory to Practice: My Journey into the Corporate World By Gbemisola Akinmade
As part of the requirements for a Bachelor of Science degree in Media and Communication Studies, students are expected to intern with industries or organizations relevant to their field. It’s a crucial step designed to help students channel their theoretical knowledge into real-world application.
Now heading into my final year, this marks my second internship placement. I completed my first at a reputable broadcast station. Despite the professional environment and high standards, the experience fell short of my expectations—likely because broadcast media isn’t where my passion lies. My interests have always leaned toward public relations and advertising—fields that thrive on strategic communication and creative messaging. Broadcast wasn’t my niche, and it showed; I struggled to feel truly connected to the work.
With that clarity, I became more intentional about where to apply for my second internship. I had my sights set on Noah’s Ark Communications, one of Nigeria’s leading advertising agencies. Fortunately, I secured a placement there—and it has been everything I hoped for and more.
On my first day, I arrived with a mix of excitement and anticipation. After checking in, I had to wait for a few hours, as the HR personnel were occupied with meetings. That downtime gave me the chance to observe my surroundings and soak in the agency’s atmosphere—modern, creative, and full of energy.
Eventually, we were taken through a series of onboarding sessions designed to introduce us to the company’s structure, culture, and workflow. Those sessions were eye-opening. I began to understand how the agency operates, learning things I hadn’t encountered in any classroom.
One of the most unique practices I noticed was their “first-name policy,” which encourages everyone—from interns to top executives—to address each other by their first names. It was a small detail, but one that spoke volumes about the company’s commitment to fostering openness and equality in the workplace.
I also discovered that Noah’s Ark is a hub of multiple agencies under one umbrella. There’s Integrated Indigo, the PR firm; Underdog Productions; Red Wolf, a digital marketing agency; and several others. This collaborative setup allows the organization to deliver a wide range of communication services, creating synergy across different media specialities.
Eventually, I was assigned to work at Red Wolf, where I joined the community and content management team. The experience so far has been both enlightening and enjoyable, offering firsthand insight into the fast-paced world of digital media. Every day brings something new, and I find myself increasingly engaged with the work.
I can only look forward to more growth, more learning, and more opportunities to contribute.
Looks like I’ve officially clocked in to the corporate world.
Akinmade is a Students’ President, Media and Communications Studies Department, Afe Babalola University, Ado Ekiti
Singer Niniola Apata has opened up about her late husband, Michael Ndika, and the central role he played in her music career and personal life.
Speaking in a video at a gathering held in his honour, Niniola recounted how their relationship shaped her growth as an artist and as a person.
Ndika, CEO of African music platform NaijaReview, died on May 19, 2026 at 44.
She said he was her strongest supporter from day one even when she considered stepping away from music, he pushed her to continue.
According to her, Ndika believed in her talent and vowed to make her a star.
Niniola described their bond as inseparable, stressing how he was part of her daily routine and her main source of emotional support. Since his death, she said, her life has changed completely.
She thanked his family for embracing her and admitted that coping with the loss has been hard.
Reflecting on their marriage, she called it a love story.
She said Ndika gave her everything and lived for her and while she was the face and voice of her brand, he was the engine behind it.
She said: “My story with Michael is a love story. Michael did everything for me. Everything was for me, he was breathing for me. He loved me, I loved him so much. And I learned so much from Michael. But Michael met me raw, and he said, I’ll make you a superstar.’ And he did. I was just the face and the voice, but Michael was the engine.
“Even when I decided to, you know, give music a break, he didn’t let it. The first person I saw in the morning was Michael. And the last person who closed my eyes at night was Michael. So now what do I do? Tell me, what do I do? Michael was the best thing, the best person that ever happened to me.”
Air dominating Lagos radio station, Traffic radio, will begin a 24 hour service soon, even as the broadcast station marks it’s 14th anniversary.
The station was commissioned on May 29, 2012.
The milestone was celebrated on-air and across the station’s official digital platforms, with listeners and city officials engaging with the hashtag #LTRAt14.
The station’s astronomical progress in recent years has been attributed to the ingenuity of it’s General Manager, Mr Tayo Akanle, whom many have described as a thorough professional and a leader with listening ears.
Improving on it’s past records, the station now provides updates across multiple transit modes, including roads, train schedules, ferry movements, and flight times, ensuring seamless mobility across Lagos.
Attracting more commendation from listeners is the station’s ongoing modernization, particularly the integration of Live Camera Updates (LCU), which enables On-Air Personalities (OAPs) to share CCTV footage of major highways during gridlock.
Reviews and official perception surveys underscore the station’s high approval rating, with over 54% of Lagos road users tuning in daily during their morning and evening commutes.
As the station celebrates it’s 14th anniversary, sources close to it have revealed that there are underground activities, geared towards the station commencing a 24 hour service.
According to one of the sources, the management is keeping the plan close to it’s chest and will only mention it when everything needed to be done to ensure the delivery are concluded.
” I can confirm that the station is planning a 24 hour service, but the logistics are still being worked out. As things stand, the plan may materials before or by the end of this year” a source privy to the station’s activities disclosed to The Column News.
Seasoned actress Kate Henshaw has opened up about her fallout with colleague Genevieve Nnaji.
Appearing on the Tea with Tay podcast, Henshaw reflected on the end of their friendship, saying it faded quickly.
Henshaw who could not identify the exact cause of the breakdown, stated they may have grown apart or that some level of mistrust existed, but she remains unsure of what happened.
“We grew apart. Maybe she had some kind of mistrust about me… I don’t know what happened. I don’t know what came over her but I’ve moved on,” Henshaw said.
The actress did not give further details on when the fallout occurred.
Both actresses are icons of Nollywood and have featured in several notable films since the late 1990s.
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