International News
Feeling Flush: Japan’s High-Tech Toilets Go Global
As Japan plays host to a record influx of tourists, one of the country’s more private attractions — the high-tech toilet — is becoming a must-have in luxury bathrooms worldwide.
With their warm seats and precision spray technology, bidet toilets are the norm in Japan, where more than 80 percent of homes have one, according to a government survey.
Now sales are surging abroad and especially in the United States, led by A-list bidet fans such as Drake, the Kardashians and Alexandria Ocasio-Cortez.
Japanese company TOTO, which pioneered the electric bidets it claims have sparked “a global revolution from wiping to washing”, says overseas revenue for toilets has roughly doubled from 100 billion yen ($673 million) in 2012.
The pandemic was a key driver, bringing a home-renovation boom but also germ-conscious consumers desperate for an alternative to toilet paper after shelves were cleared by panic-buyers.
Senior TOTO executive Shinya Tamura, who oversees international business, said the brand’s growth has been a word-of-mouth success.
When people first learn how the toilets’ water jets work, with pressure and temperature controls, “there’s an image that it’s not pleasant”.
But “we can’t explain how good it is with words. You need to experience it”, Tamura said.
“After a while, most users can’t live without it.”
The company’s international net sales for housing equipment are currently less than a third of those in Japan.
It wants to boost sales in the Americas by 19 percent over two years to “establish a solid position” there and offset less urgent demand in China.
But with more people in the market for a squeaky clean bum, US competitors are challenging TOTO and its Japanese rivals such as Panasonic and LIXIL for their throne.
‘Smartest toilet’
At a major tech fair in Las Vegas this year, the marketing manager of US brand Kohler called its Numi 2.0 — which takes spoken instructions via an in-built Amazon Alexa — “the smartest toilet that exists”.
Just like top-end Japanese models, the Numi 2.0 has an automatic deodoriser and a motion-activated lid that opens when you enter the bathroom and closes when you leave.
Its spray wand has pulsating and oscillating functions, and users can adjust the warm-air dryer in minute detail.
But such pampering comes at a price: around $8,500 to $10,000, compared to around $500 for more basic bidet seats.
Americans who travel to Japan are often inspired to upgrade their toilet, a salesman at Ardy’s Bath Collection in Beverly Hills told AFP.
“They see it in the airport, and they see it in public restrooms, and they use it, and they’re like, ‘wow, this is great,’” he said.
Bidets are “popular everywhere” but it’s still a “private experience” and “weird to talk about” for some customers.
Although fancy Japanese-style toilets are fast becoming a status symbol, TOTO’s executives have long fought prudishness when trying to expand abroad.
After the US launch of its Washlet bidet in 1986, the firm struggled to place advertisements, and its pop-up event was kicked out of a high-end mall because other stores complained.
‘Does it hurt?’
How things have changed in the share-all internet era.
“Why am I nervous? Does it hurt? Is it cold?” 21-year-old Canadian Spencer Barbosa, who has 10 million TikTok followers, said in a clip of her trying a Japanese toilet.
Superstar rapper Drake made a grand public gesture of gifting his friend DJ Khaled luxury TOTO loos in 2022.
And US congresswoman Ocasio-Cortez joked in an Instagram video last year that she was shopping for a bidet after going to Japan because “life will never be the same”.
Funnily enough, when TOTO first began selling bidets — to hospitals in Japan — it imported them from the United States, but users complained that the stream was unstable.
The company was founded in 1917 as a father and son from a wealthy business family tried to bring Western-style ceramic toilets to Japan.
With sewer systems still undeveloped and squat-style toilets common, the business struggled, so they relied on tableware sales until habits began to change after the 1970 World Expo in Osaka, said Junichi Koga, head of TOTO’s history museum.
More than 300 employees helped develop and test the Washlet by specifying their preferred location for the water jet.
Now, worldwide, TOTO has sold 60 million Washlets — featured in episodes of “The Kardashians” and “South Park”, which parodied the company as “TOOTTOOT”.
As the bidet craze grows, even the trepidatious might be converted in time, the Ardy’s salesman said.
He recommends customers put in the necessary electrics when they remodel their bathroom, telling them: “You could always buy it down the line”.
Enzo Maresca is believed to have signed a three-year deal to replace outgoing Man City manager Pep Guardiola, after it was revealed that the legendary head coach will be leaving the Etihad at the end of the season.
Speculation around Guardiola’s departure date has been rife as the season draws to a close, despite the Catalan having one year left on his contract.
According to report, Man City’s sponsors were among those to have been told that Guardiola will be calling time on a remarkable trophy-ladened spell on Sunday.
The report also shared that Maresca, Guardiola’s former assistant, was a front-runner for the vacant spot at the dugout, with Fabrizio Romano confirming on Tuesday morning that the ex-Chelsea manager will be taking over.
The Italian head coach has been out of work since his mutual departure from Stamford Bridge under strained circumstances on January 1.
But even before his acrimonious mid-season exit, Maresca has been viewed as a long-term successor to Guardiola following their stint working together at Man City.
The 46-year-old served as Guardiola’s assistant between 2022 and 2023 after previously coaching Man City’s youth sides, before departing to earn Championship promotion with Leicester.
Maresca then went on to win the Uefa Conference League and the Club World Cup with Chelsea during his 18-month spell in west London.
Guardiola is set to celebrate his time in English football with an open-top bus parade in Manchester after winning the Carabao Cup and FA Cup this season, but until Monday night, the manager had been notably vague over his future plans.
But before news broke of his shock exit, Guardiola had been keen to tamp down any suggestions that he would be commemorated with any fanfare.
‘The club don’t have to do anything, honestly,’ Guardiola, who has yet to officially confirm his departure, said. ‘The important thing in our lives is that when you look back, you can look with a big smile and say “that was good”.
‘Bernardo (Silva) and John (Stones) can feel that. We spoke about it over the last few days. When you’re old, a grandfather, you can look at the memories. That is the most important thing in life.’
Tired of addressing his contractual situation, Guardiola added with a dose of sarcasm: ‘Whatever happens at the end of the season – and when I extend my contract for three more years – I can look back and say, “how nice has that been?”
‘That is the most important thing by far. Most of the people who lived this time here together can feel it.’
Mikel Arteta says he will be the “biggest ever” Bournemouth fan when the Cherries take on Manchester City on Tuesday.
Arsenal moved a step closer to winning their first Premier League title since 2003-04 after a narrow 1-0 win over Burnley on Monday.
Kai Havertz’s first-half header was enough for Arteta’s side to secure all three points at Emirates Stadium, moving them five clear of City ahead of the final day.
City have a game in hand, which is their trip to the Vitality Stadium, where Pep Guardiola’s side must win if they are to stay alive in the title race.
Arteta revealed he will be watching City’s fixture against Bournemouth, though he will not be in contact with Cherries boss Andoni Iraola.
When asked if he will be a Bournemouth fan on Tuesday, Arteta said: “The biggest ever.
“For Andoni [Iraola] and all the players, and all the people who are supporters of Bournemouth, I think we all are. We know that means, they get our support.
“I don’t think he [Iraola] needs it [a message]. What he’s done in that football club, the transformation, and what they are playing for, I don’t think they need anything else.
“When you look at how Burnley played today, the spirit that they showed, how difficult they made it, so imagine [on Tuesday].”
Since losing 2-1 to City, Arsenal are the only side to win all of their matches (4/4) and also the only side not to concede a goal in the Premier League.
Arsenal have kept 32 clean sheets this season, six more than any other side in Europe’s top five leagues in all competitions.
On Arsenal’s defence, Arteta added: “I think the desire that every single player shows in their defensive duties, their behaviours, the way they work for each other is phenomenal.
“It’s a lot of work, put in by all the coaches as well, and we all know the importance of that and how many results and wins we have because of that.”
Brazil superstar Neymar was handed a dramatic recall to the country’s World Cup squad on Monday, returning to the national team after a near three-year absence.
The inclusion of Neymar, Brazil’s all-time leading goalscorer with 79 goals in 128 appearances, was the biggest surprise in the 26-man squad named by coach Carlo Ancelotti.
Ancelotti announced Neymar’s selection at a gala ceremony in Rio de Janeiro, with loud cheers ringing out as the veteran attacker’s call-up was confirmed.
Speculation has raged for months over whether the 34-year-old former Barcelona and Paris Saint-Germain attacker would force his way back into the national team set-up.
The forward, a veteran of the 2014, 2018, and 2022 World Cups, had not played for Brazil since suffering a knee injury during a World Cup qualifying game against Uruguay in 2023.
A mixture of injuries and poor form had left him outside the national team setup, with Ancelotti citing concerns over his fitness after leaving him out of Brazil’s squad for March friendlies against France and Croatia.
However, Neymar, who rejoined boyhood club Santos in January after an injury-ravaged stint in Saudi Arabia, has now earned Ancelotti’s stamp of approval for the World Cup in the United States, Canada and Mexico.
Brazil, who are chasing a record sixth World Cup crown, open their World Cup campaign against Morocco on June 13 before playing Haiti and Scotland in Group C.
Brazil World Cup Squad
Goalkeepers: Alisson (Liverpool/ENG), Ederson (Fenerbahce/TUR), Weverton (Gremio/BRA)
Defenders
Alex Sandro (Flamengo/BRA), Danilo (Flamengo/BRA), Leo Pereira (Flamengo/BRA), Bremer (Juventus/ITA), Douglas Santos (Zenit St Petersburg/RUS), Gabriel Magalhães (Arsenal/ENG), Ibanez (Al-Ahli/KSA), Marquinhos (Paris Saint-Germain/FRA), Wesley (Roma/ITA)
Midfielders
Bruno Guimaraes (Newcastle/ENG), Casemiro (Manchester United/ENG), Danilo (Botafogo), Fabinho (Al-Ittihad/KSA), and Lucas Paqueta (Flamengo/BRA).
Forwards
Endrick (Lyon/FRA), Gabriel Martinelli (Arsenal/ENG), Igor Thiago (Brentford/ENG), Luiz Henrique (Zenit/RUS), Matheus Cunha (Manchester United/ENG), Neymar (Santos/BRA), Raphinha (Barcelona/ESP), Rayan (Bournemouth/ENG), Vinicius Junior (Real Madrid/ESP)
AFP
-
Health & Wellness9 months agoPresident Tinubu Directs Cut in Dialysis Cost from ₦50,000 to ₦12,000
-
News10 months agoPICTURE: In Lagos Couple Sentenced to 22½ Years for Cannabis Trafficking
-
Trending News9 months agoNELFUND Disburses ₦86bn To 449,000 Beneficiaries
-
Business2 months agoDangote Refinery Reduces Petrol Gantry Price To ₦1,200 Per Litre
-
International News2 months agoIndian Police Arrest Nigerian Over ₦290m Drug Haul
-
Business2 years agoHeritage Bank Customers’ Path to Securing ₦5m Insured Funds: A Step-By-Step Guide by NDIC”
-
Business2 months agoAfter Plea Bargain, Court Discharges Stella Oduah of ₦2.5bn Fraud
-
Business2 years ago
Dangote; We Did Not Fix ₦600/Litre Petrol Price